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Marketing Management


Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy.

 
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Title:   Proceedings of the Annual Public Relations Conference
Author:   Public Relations Conference of the Medical Society of the State of North Carolina
Publisher:   Raleigh, N.C.: Medical Society of the State of North Carolina
Volume:  Volume: 3 (1950)
Language:   English
Date:   1948
Subjects:   Marketing of Health Services, Societies, Medical
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0003097169
Format Type:   PDF (eBook)
Average Rating:   (0)
 
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Title:   Proceedings of the Annual Public Relations Conference
Author:   Public Relations Conference of the Medical Society of the State of North Carolina
Publisher:   Raleigh, N.C.: Medical Society of the State of North Carolina
Volume:  Volume: 4 (1951)
Language:   English
Date:   1948
Subjects:   Marketing of Health Services, Societies, Medical
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0003097168
Format Type:   PDF (eBook)
Average Rating:   (0)
 
book cover
Title:   Proceedings of the Annual Public Relations Conference
Author:   Public Relations Conference of the Medical Society of the State of North Carolina
Publisher:   Raleigh, N.C.: Medical Society of the State of North Carolina
Volume:  Volume: 5 (1952)
Language:   English
Date:   1948
Subjects:   Marketing of Health Services, Societies, Medical
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0003097163
Format Type:   PDF (eBook)
Average Rating:   (0)
 
book cover
Title:   Proceedings of the Annual Public Relations Conference
Author:   Public Relations Conference of the Medical Society of the State of North Carolina
Publisher:   Raleigh, N.C.: Medical Society of the State of North Carolina
Volume:  Volume: 6 (1953)
Language:   English
Date:   1948
Subjects:   Marketing of Health Services, Societies, Medical
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0003097155
Format Type:   PDF (eBook)
Average Rating:   (0)
 
book cover
Title:   Proceedings of the Annual Public Relations Conference
Author:   Public Relations Conference of the Medical Society of the State of North Carolina
Publisher:   Raleigh, N.C.: Medical Society of the State of North Carolina
Volume:  Volume: 7 (1954)
Language:   English
Date:   1948
Subjects:   Marketing of Health Services, Societies, Medical
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0003097144
Format Type:   PDF (eBook)
Average Rating:   (0)
 
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Title:   Proceedings of the Annual Public Relations Conference
Author:   Public Relations Conference of the Medical Society of the State of North Carolina
Publisher:   Raleigh, N.C.: Medical Society of the State of North Carolina
Volume:  Volume: 8 (1955)
Language:   English
Date:   1948
Subjects:   Marketing of Health Services, Societies, Medical
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0003097133
Format Type:   PDF (eBook)
Average Rating:   (0)
 
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Title:   Proceedings of the Annual Public Relations Conference
Author:   Public Relations Conference of the Medical Society of the State of North Carolina
Publisher:   Raleigh, N.C.: Medical Society of the State of North Carolina
Volume:  Volume: 9 (1956)
Language:   English
Date:   1948
Subjects:   Marketing of Health Services, Societies, Medical
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0003097122
Format Type:   PDF (eBook)
Average Rating:   (0)
 
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Title:   Outlined explanation of the proposed grain marketing plan of the Farmers Grain Marketing Committee of Seventeen
Author:   Farmer's Grain Marketing Committee of Seventeen
Publisher:   Chicago
Language:   English
Date:   1921
Subjects:   Canada, North America, Canadian society
Collections:   Canadian Libraries Collection
Book Id:   WPLBN0002303008
Format Type:   PDF (eBook)
Average Rating:   (0)
 
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Title:   Marketing Florida Citrus : 1951-60
Author:   United States. Production and Marketing Administration; United States. Agricultural Marketing Service; United States. Consumer and Marketing Service; Florida. Marketing Bureau Section; Florida. Marketing Bureau; Federal-State Market News Service; United States. Bureau of Agricultural Economics; Florida. Dept. of Agriculture. Division of Marketing; United States. War Food Administration
Publisher:   Washington, D. C.; The Service
Volume:  1951-60
Language:   English
Date:   1951/60
Subjects:   Farm produce, Citrus fruit industry, Citrus fruits
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0001852204
Format Type:   PDF (eBook)
Average Rating:   (1)
 
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Title:   Marketing Florida Citrus : 1960-69
Author:   United States. Production and Marketing Administration; United States. Agricultural Marketing Service; United States. Consumer and Marketing Service; Florida. Marketing Bureau Section; Florida. Marketing Bureau; Federal-State Market News Service; United States. Bureau of Agricultural Economics; Florida. Dept. of Agriculture. Division of Marketing; United States. War Food Administration
Publisher:   Washington, D. C.; The Service
Volume:  1960-69
Language:   English
Date:   1960/69
Subjects:   Farm produce, Citrus fruit industry, Citrus fruits
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0001852205
Format Type:   PDF (eBook)
Average Rating:   (3)
 
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Title:   Church Advertising : Its Why and How : Papers Delivered before the Church Advertising Section of the Twelfth Annual Convention of the Associated Advertising Clubs of the World
Author:   Ashley, W. B., Associated Advertising Clubs of the World
Publisher:   Philadelphia, London; LippincottNew York; Public Library
Language:   English
Date:   1917
Subjects:   Church publicity, Publicity, Advertising
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0000416797
Format Type:   PDF (eBook)
Average Rating:   (132)
 
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Title:   Advertising Outdoors : Vol. 2
Author:   Outdoor Advertising Association of America
Publisher:   Chicago, Illinois; Outdoor Advertising Association of America, Inc.
Volume:  Vol. 2
Language:   English
Date:  
Subjects:   Billboards--Periodicals, Advertising, Outdoor--Periodicals, Advertising, Outdoor
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0000521789
Format Type:   PDF (eBook)
Average Rating:   (15)
 
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Title:   Outdoor advertising--the modern marketing force; a manual for business men and others interested in the fundamentals of outdoor advertising
Author:   Outdoor Advertising Association of America
Publisher:   Chicago Outdoor Advertising Association of America, Inc.
Language:   English
Date:   1928
Subjects:   AdvertisingSelling
Collections:   Prelinger Library, Prelinger Library
Book Id:   WPLBN0002302812
Format Type:   PDF (eBook)
Average Rating:   (0)
 
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Title:   Outdoor Advertising--The Modern Marketing Force: A Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising
Author:   Outdoor Advertising Association of America
Publisher:   Chicago Outdoor Advertising Association of America, Inc.
Language:   English
Date:   1928
Subjects:   Advertising, Marketing, Selling
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0001022881
Format Type:   PDF (eBook)
Average Rating:   (3)
 
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Title:   Outdoor Advertising--The Modern Marketing Force: A Manual for Business Men and Others Interested in the Fundamentals of Outdoor Advertising
Author:   Outdoor Advertising Association of America
Publisher:   Chicago, Outdoor Advertising Association of America, Inc.
Language:   English
Date:   1928
Subjects:   Advertising, Marketing, Selling
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0001096339
Format Type:   PDF (eBook)
Average Rating:   (2)
 
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Title:   Government War Advertising : Report of the Division of Advertising, Committee on Public Information
Author:   United States. Committee on Public Information. Division of Advertising
Publisher:   Washington; The Committee
Language:   English
Date:   1918
Subjects:   Advertising, World War, 1914-1918, Propaganda
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0001791322
Format Type:   PDF (eBook)
Average Rating:   (3)
 
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Title:   The Library Image; A Manual of Library Interpretation : Volume 1960
Author:   Public Relations Planner; Montana State Library Commission
Publisher:   Denver
Volume:  Volume: 1960
Language:   English
Date:   1960
Subjects:   Libraries -- Public relations, Librarians, Library science
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0001335123
Format Type:   PDF (eBook)
Average Rating:   (3)
 
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Title:   Marketing and Farm Credits; A Collection of Papers and Documents Read at the Fourth Annual Session of the National Conference on Marketing and Farm Credits, In Chicago, At the Hotel Sherman, December 4-9, 1916
Author:   National Conference on Marketing and Farm Credits (4th; 1916; Chicago)
Publisher:   Madison, W.I.; The National Conference On Marketing and Farm Credits
Language:   English
Date:   1917
Subjects:   Farm produce -- Marketing Congresses, Agricultural credit -- United States, Produce
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0000358870
Format Type:   PDF (eBook)
Average Rating:   (28)
 
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Title:   Report of the Mayor's Billboard Advertising Commission of the City of New York. August 1, 1913
Author:   New York (N. Y.). Mayor's Billboard Advertising Commission
Publisher:   New York, M. B. The Brown Printing Co., State Printers and Binding Co.
Language:   English
Date:   1913
Subjects:   Advertising, Bill-posting, Signs and signboards
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0001207164
Format Type:   PDF (eBook)
Average Rating:   (3)
 
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Title:   Education
Author:   Project Innovation (Organization)
Publisher:   New England Publishing Co., Printers
Language:   English
Date:   1888
Subjects:   Innovation Management, Marketing Management, Management
Collections:   American Libraries Collection, American Libraries Collection
Book Id:   WPLBN0001727664
Format Type:   PDF (eBook)
Average Rating:   (3)
 
 
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