Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities. Rapidly emerging forces of globalization have compelled firms to market beyond the borders of their home country making International marketing highly significant and an integral part of a firm's marketing strategy.
Family ; Hymns, English
Family ; Church
Family
Includes bibliographical references and index
Family ; Home economics ; Home economics
Family ; Malthusianism ; Contraception
First edition
Family ; Parent and child ; Master and servant
Family ; Marriage
Bibliographical foot-notes
Family ; Psychoanalysis ; Marriage ; Parent and child
Bibliographical list: p. 169-176
Family ; Primitive societies