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Marketing


Marketing is the process of performing market research, selling products and/or services to customers and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

 
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National Conference on Health Statistics National Center for Healt...

By: Christopher L. Moriarity, M. S.

About the Conference: Since 1958, the National Center for Health Statistics (NCHS), Centers for Disease Control and Prevention (CDC) has sponsored national gatherings about health statistics. This year’s National Conference on Health Statistics, with the theme ‘‘Health in the New Millennium: Making Choices, Measuring Impact,’’ provides a forum for Federal, State, and local government representatives as well as universities and professional associations to share their sta...

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National Conference on Health Statistics National Center for Healt...

By: Christopher L. Moriarity, M. S.

About the Conference: Since 1958, the National Center for Health Statistics (NCHS), Centers for Disease Control and Prevention (CDC) has sponsored national gatherings about health statistics. This year’s National Conference on Health Statistics, with the theme ‘‘Health in the New Millennium: Making Choices, Measuring Impact,’’ provides a forum for Federal, State, and local government representatives as well as universities and professional associations to share their sta...

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Department of Health and Human Services and Centers for Disease Co...

By: Dr. Sergio Bustos

During the opening session of the SRSHES meeting on September 5-6, 2002, the June 6, 2002 meeting minutes were unanimously approved with the changes as noted in the record and a status report was provided for all current action items. Environmental monitoring and surveillance programs have been established by SRS, Georgia and South Carolina. All three programs conduct the following activities: collect samples from a variety of environmental media; evaluate contaminant pa...

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Cultural Diversity

By: Jens Ingemann Larsen

Professional Publication

Preface: Cultural diversity is a rapidly growing aspect of society all around the world. It also creates a great challenge for libraries that must adjust their services to meet changing patron groups and demands. This is why the International Network of Public Libraries of the Bertelsmann Foundation chose to research this topic. The authors were motivated to work on this subject both by their strong belief that libraries should serve all members of society and by their c...

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Future-Oriented Internet-Based Services in Public Libraries

By: Rolf Hapel

Professional Publication

Introduction: This paper will try to identify the Internet-based services that public libraries may offer at the beginning of the new millennium. The authors are aware of the difficulties and the limits of this exercise. Indeed, technical, social and political conditions are changing so quickly that any finite plan would be difficult to adhere to. The authors are well aware that the term ¯future-oriented® used in connection with public library services could indicate tha...

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